Amazon Transparency · FBM & Seller Fulfilled Prime

Amazon Transparency Codes,
Applied at Fulfillment.

Transparency-enrolled ASINs cannot ship without a valid unit-level code — and that includes the orders you fulfill yourself. 4fillment prints the shipping label, the Transparency codes and the packing slip on one custom die-cut sheet, applies the codes at pack-out and ships the same day.

Ship Transparency Orders With Us → See the One-Sheet Design
1 Sheet
Label + codes + packing slip
12
Peel-off codes per sheet
Same-Day
Pack-out and ship
4 Hubs
CA · TX · GA · NJ
The Requirement

Transparency Is Not Only an FBA Problem

Amazon Transparency is the brand-level serialization program run through Brand Registry: every unit of an enrolled ASIN carries a unique code that the customer can scan with the Transparency app. Amazon's rule is explicit — enrolled products cannot be listed or shipped without valid codes, whether fulfilled by Amazon or shipped directly by the selling partner. If you ship FBM or Seller Fulfilled Prime, the code has to be on the unit before the box closes.

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One unique code per unit

Codes are generated by the brand in the Transparency portal (or drawn from your own serials through interoperability) and are never reused. A 22-unit order needs 22 codes.

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Applied on the exterior packaging

Amazon's placement rules: on the outside of the product packaging, on the same panel as the GTIN, flat, at least 1/4 in from the barcode and inside a 4 × 4 in area.

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Before every merchant-fulfilled shipment

FBA units get coded before inbound. FBM and SFP units get coded at the moment they are packed — by you, or by the 3PL that packs for you.

⏱️

Inside SFP handling windows

Seller Fulfilled Prime expects same-day handling. Coding cannot become a second workflow that delays the order past cut-off.

The 4fillment One-Sheet

Shipping Label, Transparency Codes and Packing Slip — One Print Job

Most warehouses handle Transparency with a second printer and a second process: codes printed in batches, matched to orders by hand, applied before or after packing. 4fillment designed a custom die-cut sheet so everything an order needs prints together, with the same order number on every part.

One die-cut sheet: 4 by 6 inch shipping label, twelve peel-off Transparency code labels and a tear-off packing slip 4 × 6 in shipping label carrier label, peel-off 12 Transparency code labels Packing slip tear-off, same order number
A · Shipping labelThe 4 × 6 in carrier label peels off the left column and goes straight on the box.
B · Transparency codesTwelve peel-off labels with the order's unique Data Matrix codes, the human-readable serial and the "Scan with the Transparency app" mark. Orders above twelve units continue on the next sheet.
C · Packing slipTears off along the perforation: store name, order number, quantity, SKU and ship-to, with the order barcode for scan-to-pack.
Sample print of the 4fillment one-sheet: carrier label on the left, twelve Transparency code labels, packing slip on the right (fictitious order data) 4FILLMENT 1623 S MINNIE ST STE C SANTA ANA, CA 92707 09/06/2026 SAMPLE CUSTOMER 100 EXAMPLE AVE AUSTIN, TX 78701 113-0000000-0000000 GROUND lbs: 1 Carrier ground service D1000000000000 Order: 113-0000000-0000000 ASIN: B0XXXXXXXX Page 1 / 1 Scan with theTransparency appAZ:EIFEOOOKDREEFScan with theTransparency appAZ:KTFRRKITIODScan with theTransparency appAZ:OIEOETRIIKIOOScan with theTransparency appAZ:ROTDTEOIITFEDScan with theTransparency appAZ:RERRFRDTDKFDRScan with theTransparency appAZ:OFRKTKRIDKERScan with theTransparency appAZ:KKEDRTFFRKFRScan with theTransparency appAZ:TTKFDIREERRScan with theTransparency appAZ:ODEFRORDEKEIKERScan with theTransparency appAZ:KTOOIKTEKFEFScan with theTransparency appAZ:DKRRIOTKRRKKFKScan with theTransparency appAZ:TODFTRKRRDDTRRFK Packing Slip Store Name: Bayelon Amazon FROM: 1623 S Minnie St Ste C Santa Ana, CA 92707 SHIP TO: Sample Customer 100 Example Ave Austin, TX 78701 US Marketplace: Amazon Order No: 113-0000000-0000000 Quantity: 12 Ship Date: 09/06/2026 STANDARD Product: Bayelon Full Grain Leather Wallet Case, MagSafe compatible SKU: 12 x MW-IP16-ProMax-G6 113-0000000-0000000

Sample print of a 12-unit Amazon order on the one-sheet. Customer data is fictitious and the codes are illustrative; real sheets carry the order's live Transparency codes.

How It Works

From Amazon Order to Coded, Shipped Unit

The Transparency step is folded into the normal pick-pack-ship flow instead of sitting beside it.

1

Order syncs

The order arrives from Seller Central through our Amazon integration with its ASINs and unit quantities.

2

Codes allocated

One unused code per unit is allocated from your Transparency code pool — or from your own interoperable serials.

3

One sheet prints

Carrier label, unit codes and packing slip print together, each part stamped with the order number.

4

Pack-out

Each code goes on the unit's exterior packaging next to the GTIN, per Amazon's placement rules. Slip in the box, label on the box.

5

Ship same day

Orders placed before cut-off leave the same business day from the closest of our four hubs; tracking uploads to Seller Central.

6

Returns checked

Returned units are inspected against their codes before they are restocked, so a code never ships twice.

Already Serializing?

Use Your Existing Serial Codes Through Transparency Interoperability

Brands that already print a unique serial on every unit can enroll those codes instead of adding a Transparency label — Amazon quotes as little as two weeks. The serials have to meet these rules; we check them with you before enrollment and apply them the same way at pack-out.

FAQ

Amazon Transparency for Merchant-Fulfilled Orders — Questions Sellers Ask

Do FBM and Seller Fulfilled Prime orders need Amazon Transparency codes?

Yes. Amazon states that products enrolled in Transparency cannot be listed or shipped without valid codes, whether they are fulfilled by Amazon or shipped directly by the selling partner. For FBA the code is applied before inbound; for FBM and Seller Fulfilled Prime the seller or its 3PL must apply a valid, unique code to every unit before the order ships.

Who generates the Transparency codes?

The brand does, through its Transparency account (Brand Registry with a registered trademark is required). Codes are unique per unit and are never reused. Brands that already serialize their units can enroll their existing Code 128, Code 39, Data Matrix or QR serials through Transparency interoperability instead of adding a second label. 4fillment applies whichever codes the brand provides.

Can a 3PL apply Transparency codes to merchant-fulfilled orders?

Yes. 4fillment prints the order's Transparency codes together with the carrier label and the packing slip on a single die-cut sheet, applies one code to each unit's exterior packaging at pack-out, and ships the order the same business day.

How many codes fit on one sheet, and what about large orders?

Each sheet carries the 4 × 6 in shipping label, twelve peel-off Transparency code labels and a tear-off packing slip. Orders with more than twelve units continue on additional sheets, so a 22-unit order prints as two pages of the same job.

Does this work with Seller Fulfilled Prime cut-off times?

That is the point of the design. Because the label, the codes and the slip come out of one print job with the order number on every part, there is no second printer, no relabeling and no code hunting at the pack station. Orders placed before cut-off ship the same day from the closest of our four hubs.

Can you use my existing serial numbers instead of Transparency labels?

If your serials meet Amazon's interoperability rules (Code 128/39, Data Matrix or QR; 7–20 characters; printed next to the GTIN on the same panel, at least 1/4 inch apart and within a 4 × 4 in area; at least three random characters; globally unique per GTIN) the brand can enroll them in as little as two weeks. 4fillment applies and verifies them the same way.

Ship Transparency-Enrolled ASINs From Our Warehouse

Tell us your ASINs, monthly volume and whether you are on FBM, Seller Fulfilled Prime or both. We reply with a quote within 24 hours — and if you want Prime without FBA, our Seller Fulfilled Prime program runs on the same sheet.

Get a Custom Quote →

Run your own warehouse? The same one-sheet — carrier label, Transparency codes and packing slip in a single print job — is a built-in feature of Analision, the order management system that powers 4fillment. Connect your Amazon account, load your Transparency codes, and print it from any warehouse.